It started before the gym
Every morning in early January, my brother and I stopped at our local coffee shop at 5:30, before our workout. A few weeks in, they ran a promotion and handed out soft, squishy cubes. Each one had the shop's logo on one face, their slogan on another, and four blank faces.
My brother ended up with four of them. We started rolling them on the table while we waited, and something happened that neither of us expected: we couldn't stop. The logo felt like a win. The slogan felt like a near miss. The four blank faces felt like falling into nothing.
Four cubes weren't enough. We needed three more. Seven cubes. That's where the name came from.
The first four cubes, and the three we went looking for.
Then it took on a life of its own
Over the next months the game kept growing. The logo face became the Crown, the most powerful face in the game. The slogan became the Diamond. The four blank faces became the Void, which holds no power and can end your game in a single roll.
Thousands of games later, the rules have settled. The first version held about 60% of today's game. Over the past couple of months they have changed less than 5%, and now it's under 1%. Like football, we expect the occasional rule tweak, but the core is set.
The rules were written in a notebook, broken, and rewritten. A table layout appeared, with Crown Zones at each end and Silver lines to clear, and it went through version after version until it played exactly right. Then came the Bank and Roll tokens, which turned a fun roll into real decisions.
It plays best with 2 to 6 people around a table. It's also surprisingly addictive alone, chasing your own best score. And because the cubes are soft and quiet, it goes anywhere. That's why we designed the hard-shell travel case: the whole game, mat included, in one tube with a strap.
It isn't a board game, and it isn't a card game. The closest thing is craps, minus the casino. We think it's the start of something new.